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Users will soon have a new feature that enables them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 billion AI videos.

Testing and Rollout

This change is in a pilot phase over the following weeks before a full-scale launch. This shift comes amid a surge in AI content, driven by emerging AI video creators.

The Broader AI Trend

Studies have shown that approximately a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.

Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we aim to offer the community the power to adjust the amount of that, depending on their own preferences,” said a company executive.

Volume and Proportions

TikTok announced that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 mn videos are submitted to the platform each day, making AI content a limited portion of its complete catalog.

How to Adjust Settings

Users will be able to reduce or increase the level of artificial media they see by opening the “manage topic” feature in the app and picking AI-made media. Additional categories that can already be modified under the setting cover politics, style, beauty, and dance.

Content Labeling and Policies

TikTok’s policies require content makers to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its community policies.

Additionally, the service will now add an “AI-made” watermark to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from trying to circumvent the disclosure requirement.

Educational Initiatives

The company is additionally establishing a $2m educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching programming and robotics.

Platform Protection

The platform has supported its safety measures, during discussion over plans to make redundant hundreds of safety staff in the United Kingdom. It is set to reduce a significant number of roles in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.

A senior executive stated that human moderation would remain essential, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by people. The company reported a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”